Insights

How to Spot a Phishing Email

Published: December 1, 2020
Updated: December 04, 2025
In a nutshell:

Want to know what characteristics to look out for in a phishing e-mail? Our handy guide is here to help.

82% of data breaches involve a human element

What exactly is phishing? – An Introduction

For those of you who might be unclear about the definition, it is a form of fraud in which an attacker impersonates a reputable person or company, usually through a scam e-mail or another form of communication. This can be done in a variety of ways, some of which include distributing malicious links or gaining user credentials and account information – hence the name phishing. Phishing is popular with cyber criminals as it relies heavily on human error, something much easier to crack than computer code.

In an attempt to raise further awareness about online threats such as phishing and to provide insight into what you and your employees should be looking out for, we thought we would take you through a real example of a phishing email received and spotted by one of our staff…

This phishing email was a particularly good fake; however, there are still red flags that give away its lack of authenticity. Take a look at the fake email below, and we’ll explain why…

1) Be sure of the Sender

Always check the sender. This sender address does not appear to mimic a legitimate TV licensing email address. Always make sure you check the actual email address rather than just the sender name; an email from a public email system (such as an email domain like Gmail) is a red flag. – If the sender’s address is still unfamiliar to you, always take a few extra minutes to examine the content of the email.

2) False Scanning Claims

Do not be fooled by a ‘Protected’ or ‘Scanned for Malware’ message trying to lull you into a false sense of security… Is the web address correct?

3) Official Appearance

Similarly, do not be fooled by official-looking logos and images. Many cyber-criminals will use ‘scraped’ logos from a company in order to make their emails look legitimate.

4) Who is it addressed to?

Notice how this scam email is addressed to the ‘Customer’ rather than including any personal information or details. Likely because it is part of a generic email campaign sent to thousands of recipients… However, it is important to remember that using your name does not equal legitimacy – rather, it’s more likely to be part of a spear phishing campaign sent to targeted individuals.

5)Poor Spelling and Grammer

Poor spelling, grammatical errors and low-quality graphics are often a key giveaway that you have received a phishing email… This example is nearly flawless; however, in the larger bodies of text, you can spot unprofessional and informal use of language that would be unlikely to be included in an official email. With the advancements of AI, these mistakes will become harder to find and spot.

Finally, do not click on any of the links included in a suspicious email. Notice how this email is littered with links for you to click, such as ‘Sign in’, ‘Renew now’ and links to apparent social media pages? If clicked, these may take you to a criminal or malicious website… If you’re in doubt, you can hover your mouse over the hyperlink to see the full URL.

Extra Tip 3: Sensitive Information


Key Takeaways

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